Things to Do

THINGS TO DO

Overview

This page will include information on attractions and “Things to  Do” within San Bernardino and its surrounding area.

Page Goals

  • Convey luxury value proposition of hotel by sharing similar “luxury” entertainment, activities, shopping and dining options nearby
  • Create an opportunity to cross-promote the San Manuel casino to increase organic relevance and create back-link opportunities

Functionality

  • Embedded Juicer.io UGC feed pulling local curated Instagram images for #dining #golf #shopping etc.
  • Share images and text (social, email, text)

 

Content

Brief headers with description and images conveying nearby luxury Casino activity options with links to relevant San Manuel Casino pages:

  • Dining
  • Entertainment
  • Nightlife
  • Shopping
  • Dining
  • Entertainment
  • Shopping
  • Golfing
  • Outdoors

Phase 2
Supporting “off-property” brief headers with curated local images and CTA linking to content detail pages for 

  • Dining
  • Entertainment
  • Nightlife
  • Shopping
  • Dining
  • Entertainment
  • Shopping
  • Golfing
  • Outdoors

Asset Request/Creative Direction

  • Brief video loop for page header conveying lifestyle activities
    (e.g. golfer hitting ball, nightlife)
  • Curated images for each “activity”

Conversions

  • Casino “activity” booking derived from hotel web traffic